Industry Specialist
Gym Website Design
People searching for a gym want to see your space, your classes, and your pricing before they ever walk in. We build gym and fitness websites that turn searches into free trials and trials into members.
What gyms need from their website
Prospective members research online and decide before they visit. Answer their questions and make joining easy.
- Clear membership pricing with what's included — hiding pricing is the fastest way to lose a prospective member
- A class schedule and description page so prospects can see if your programming fits their lifestyle
- Facility photos and virtual tour content that get people excited before they walk in the door
- A free trial or intro offer CTA with a simple sign-up form that captures leads while they're motivated
Live Preview
See a real gym website template
Live template preview
What's Included
Everything your gym site needs
Membership Pricing Page
Clear tiers with what's included — monthly, annual, and specialty memberships displayed without the runaround.
Class Schedule
Dynamic or static class schedules with descriptions, instructor info, and direct sign-up links.
Free Trial Lead Capture
A prominent free pass or intro offer form with email follow-up — the single best way to convert site visitors.
Facility Gallery
Equipment photos, studio shots, and facility walkthrough content that gets prospects excited before they arrive.
Trainer Profiles
Staff and personal trainer pages with specialties, certifications, and contact options.
Local SEO
Pages targeting 'gym near me', '[city] fitness center', and specialty searches like 'CrossFit gym [city]'.
Our Process
From kickoff to live site in weeks
01 — Week 1
Discovery
We learn your gym's community, programming, target members, and competitive landscape.
02 — Weeks 2–3
Design
A high-energy site that matches your gym's culture and motivates prospective members to act.
03 — Weeks 3–5
Build
Full build with class schedule, membership pricing, trial offer forms, and SEO.
04 — Week 6
Launch
QA, go live. Memberships start converting from day one.
Pricing
Investment for your gym website
Foundation
$4,500 – $6,000
- — Up to 8 pages
- — Membership overview
- — Class schedule
- — Contact / trial form
- — Basic local SEO
- — 30-day support
Growth
$8,000 – $12,000
- — Up to 20 pages
- — Free trial lead capture
- — Trainer profiles
- — Facility gallery
- — Advanced local SEO
- — Member testimonials
- — 90-day support
Brand
$18,000 – $25,000
- — Unlimited pages
- — Multi-location
- — Online membership signup
- — Custom scheduling
- — Content strategy
- — Ongoing SEO
- — 1-year support
FAQ
Common questions from gym owners
Can you integrate with our gym management software like Mindbody or Zen Planner?
Yes. We integrate with Mindbody, Zen Planner, Pike13, PushPress, and other gym management platforms for class schedules, online sign-ups, and membership management.
How do we capture leads for free trials from the website?
We build a dedicated free trial or intro offer landing page with a simple form. Leads are emailed to you instantly and can feed into your CRM for follow-up.
Do you build sites for boutique studios as well as traditional gyms?
Absolutely. We work with all types of fitness businesses — traditional gyms, CrossFit boxes, yoga studios, Pilates studios, personal training businesses, and boutique fitness concepts.
Can we sell memberships directly through the website?
Yes — our Brand package includes online membership enrollment connected to your gym management software or a custom Stripe payment flow.
How do you help us rank when someone searches 'gym near me'?
We optimize your Google Business Profile, build local SEO into every page, create location-specific content, and target the exact search terms your prospective members are using in your market.
Get Started
Ready to build your gym website?
Tell us about your gym and we'll reach out within one business day.